Clinic Marketing Made Easy: Monthly Agency Services

Take the guesswork and frustration out of your clinic marketing-powered growth.

Tired of struggling with clinic marketing results each month?

You went into business to help more patients, but now are faced with getting marketing results.

Improved Patient Care:

Provide personalized and efficient care with automated reminders, appointment scheduling, and secure communication channels.

Cryptic Dashboards:

show confusing and sometimes conflicting information on how you are doing.

Time Vampires:

keep appearing as marketing tasks consistently take longer than planned.

Elusive Results:

when you really want a strong brand and an ever-growing patient list.

Group of people in a meeting

You deserve a simple way to operate your clinic’s marketing

Consider a partner who can act as a thinking partner, handle the complex pieces of your marketing, and be there to help you succeed each month.

Thinking Partner

Someone to help you assess what is happening in your business, and in your marketing, and decide on the best next moves.

Martech Guru

Google Analytics. ROI. KPI. PMS Integration. Adwords. Offsite Optimization.  Someone to handle all of this complexity so you don’t have to.

Your Success

A team invested in helping you keep your website and content fresh, your site purring along, and making it easier to book more patients every month.

Operate: A key piece of a complete clinic marketing system

At Second Spring, your clinic’s growth is our top priority.  Our proven five-step process guides our marketing work for you. It’s called The Practice Marketing Maximizer™ system to grow your marketing results, your bookings and waitlist, and your free time.

The Practice Booking Maximizer™ has five steps.

Strategize

Create a blueprint for your practice growth.

Website

Set your website up for success.

Optimize

Operate and continually improve your marketing.

Attract

Bring ample prospects to your practice.

Expand

Broaden your reach and impact.

The nitty gritty of operating your clinic marketing

These are the ongoing services required to keep your website running smoothly, performing well, and with fresh, current content.  We take the tedious maintenance and content update tasks off your hands, so that you can focus on your business. The following tasks are covered monthly:

Secure Website Hosting

powered by Google Cloud, the internet leader

Website Health Monitoring

to keep your site working well in an ever-changing world

Website Support

to make the routine changes to your website that are needed, such as posting news, posting blogs and updating practitioner bios and links.  Note that the creation of new website pages, or design work beyond layout changes, is not included in website support.

Analytics and Reporting

To help you to understand how your various channels are working, what traffic is taking place, and where the conversions to booked patients are coming from.

Customer Success Team

Who are fanatical about making things easy for you, helping your practice to grow, and providing practical insights and ideas that you can use to make things easier. 

Dedicated Account Manager

An experienced resource to provide advice, guide your marketing activities and generally help you to be more successful.  Lead quarterly meetings to review your results, provide ideas and insights, and make any required adjustments.

SEO & Ad Opportunity Assessment

A powerful assessment tool to determine the relevant searches to target in your city, create an initial keyword strategy, assess the feasibility of featuring in SEO for each, and recommend an Ads or SEO approach for each keyword.

SEO Monitoring

Monitor your SEO Campaigns and ongoing search rankings in partnership with your Account Manager.

  • Included: SEO Monitoring & Management Software: Monitor the results from your keyword strategy, at both the neighborhood and the city level. Expand your listings on online platforms , social media and directories in an automated way for an initial three month period. Enable Name, Address, and Phone (NAP) consistency to boost local SEO. 

Booking Optimization Monitoring

Monitor the usage of your website by your patients and prospects, and look for issues with layout and content that work against increased bookings. 

  • Included: Conversion Rate Optimization Software which uses data analytics and user feedback tools to improve website performance by enhancing user experience and increasing the likelihood of visitors taking desired actions.Included: Conversion Rate Optimization Software which uses data analytics and user feedback tools to improve website performance by enhancing user experience and increasing the likelihood of visitors taking desired actions.

Multi-Location

Set up software and monitor additional sites (an additional charge applies).

Benefits of our approach

You went into business to help more patients, but now are faced with getting marketing results.

Results as quickly as one month
Pay to play: become highly visible
Flexible and measurable

3 Easy steps to get started

We can help you to get started quickly, follow an easy process, and generate results in 3 easy steps.

1. Learn

We speak with you to learn where you are, where you are going, and what’s in the way

2. Execute

We agree to work together, put a plan in place, and get to work on implementing it.

3. Grow

We support your growth with search results, increased bookings and easy operations.

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