Digital Marketing Strategy System for Health Clinic Owners
Increase your visibility in search, spend less to get new patients, and increase bookings using our proven system, The Patient Attraction Planner™.
SIMPLE OPERATIONS
Has attracting new patients become a challenge?
As each year goes by, the marketplace for your services is changing and patient expectations are increasing. It can be difficult to keep clinic rooms, calendars, and waitlists full of great patients. New clinics open and often complete well online from day one. National groups are rolling up practices and adding new local marketing dollars. Online service directories like Psychology Today and are becoming more active.
Competition is tough, as new clinics open, national practices grow, and online directories complete for patient’s attention online.
Days are long, given you are busy with providing care, managing the practice and living your life.There is only so much time for marketing work.
No clear path, since there seems to be an ocean of conflicting advice on how to attract new patients.
We have the perfect solution for clinic owners wanting more patients
Step 1 - The Audit
You learn how things really are today related to your online marketing.
Step 2 - The Opportunity
Step 3 - The Plan
Hear directly from our customers
“I have been incredibly impressed … We have met with many vendors in this industry over the years and no one else has created a true working partnership with us, the way Scott and his team have.”
The Patient Attraction Planner™ is the proven solution for clinic owners and leaders
The Audit
- 👩💼👨💼 The Owner’s Insights: We collect your unique perspective on the current state as the clinic owner.
- 🔍 The Marketing Data Snapshot: We conduct a detailed analysis of the abundance of available marketing data about your business.
- 🥾 The Booking Expedition Report: We’ve gone on an expedition, through the digital jungle of your online marketing, with the goal of booking your services.
The Opportunity
Where we assess what the practical opportunities to attract more patients online are for your business in your marketplace. The key activity:
- 📈 The SEO Opportunity Assessment: The SEO Opportunity Assessment digs into the organic search data for your city and disciplines. It determines what searches are being used to book treatment, assesses where you rank now, and establishes the best next moves for you.
- 📢 The Ads Opportunity Assessment: The Ads Opportunity Assessment digs into the search advertising data for your city and disciplines. It determines the best next moves for you in advertising (if any) and provides a return on investment outlook.
The Plan & Roadmap
- 📋 Activity & Costs: where we provide the information on each activity (scope, resources, costs and benefits) you will need to decide how to proceed.
- 🛣️ Timeline: which shows each activity visually on a roadmap, or Gantt chart view, to help you visualize how your plan would unfold.
Meet Your Guide
Hi, I’m Scott MacIntosh. My focus is Guiding Health Clinic Growth. I have overall responsibility for our insights, opportunities and plans we present to you. I became interested in health clinic owners from our early work in Second Spring, and from following my daughter’s journey into physiotherapy. Since 2022, we’ve worked exclusively with clinic owners coast to coast on improving results using Marketing and Digital. I’ve worked with many companies to help them grow throughout my 25-year career. I’ve helped some of the largest companies in Canada too as a Deloitte Consulting partner for five years. I’ve also been an owner in 9 businesses over the past 20 years. I know what it’s like. It’s stressful, it’s rewarding, it’s complex, and I wouldn’t trade it for any other option. I look forward to connecting with you to see how we can make ourselves useful for you.
Hear directly from our customers
“Extremely seamless process and very valuable conversation that was easy to schedule, was planned out well, and everything promised in the proposal was delivered..“
You asked… and we answered!
What is the Patient Attraction Plan?
The Patient Attraction Plan is a tailored strategy created using our exclusive Patient Attraction Planner™ process. It’s designed to help clinics like yours increase online visibility, optimize digital marketing efforts, and improve overall patient booking processes.
<Yawn> How is a Patient Attraction Plan different from other marketing strategies?
A patient attraction plan gets to the heart of the matter very quickly, without adding in a lot of busywork to create a ‘comprehensive’ marketing strategy that might just sit on a shelf.
How much of my time do I need to invest?
Is availability limited?
I might be interested, how do I explore this further?
Hear directly from our customers
Benefits of your Patient Attraction Plan
