Reach for #1 with Expert Clinic SEO Strategies

Successful SEO for health clinics requires healthcare industry knowledge to understand the mindset of a searching patient and the common search tactics they employ. It is also important to understand the regulatory and privacy restrictions that health clinics face, which are different from those found in many other industries.  These specialized local SEO skills typically generate superior ROI compared to results from cross-industry boutique agencies and design firms.

Successful SEO will open up an entirely new stream of patients for you. This is done by creating more traffic to your website with SEO, coupled with careful optimization of your website experience to turn traffic into bookings. It is important to understand your numbers, which is why we set up full traffic and conversion analytics for our customers, and provide them with a complete cash flow projection for their SEO strategy.

The 3 key steps in our process are Keyword Strategy, Technical & On-Site Optimization, and Off-Site Authority Building.  Click here for more information.  (Our SEO Campaigns move you towards #1 – link).  We use actual data on search rankings, result traffic and the eventual bookings generated to guide our activities.

SEO is a medium and long term strategy, and we are careful to manage our customers expectations. The competitive nature of your industry in your city, your current search rankings, and whether we have conducted a Website Remodel (link) are all key factors. Ultimately, there are no shortcuts if you want to rank in the top three for your profession in your city. Lower difficulty keywords can yield significant results in six months, while competing from terms like ‘chiropractor calgary’ or ‘therapist chicago’ will take twelve months or more.

Our campaigns require a minimum 6 month commitment before moving to Ongoing Optimization (link).  You should plan on 12 months or longer in larger city and/or competitive professions like therapy, chiropractic or physiotherapy.  We will create a full projection of your rankings growth and the impacts to your bookings and cash flow, before we begin.