Blogs

Building a successful healthcare practice involves more than just knowing who your ideal patient is. It's about communicating with them in a way that captures their attention and meets their needs. But how do you create a message that truly captures their attention?...

How a new family in your neighborhood assesses health care options, and how to position your practice as the obvious choice. Imagine a new family that has just moved into your neighborhood. Moving can be a busy and stressful time. They have many things to decide on...

So many people need help.  So little time to reach them. You’ve built a solid reputation for your practice by providing excellent care. But as every year goes by, your patients are more digital savvy and turn to the internet first. So growing your customer list gets...

I grew up on a farm in rural Prince Edward Island. I was fortunate to spend so much time in a beautiful place, outside and close to nature. At least that’s how I reflect on it now. As a teenager, though, it just seemed like a lot of work. 100 cattle don’t look after...

Volvo recently announced they will make their cars available on a subscription model where consumers will pay one fixed fee per month for access to a car which includes insurance and maintenance. Everything from tooth brushes to flowers are now available with...

If you find yourself in a position where your customers always insist on speaking with you directly instead of your employees, then you might want to consider shifting your structure so you can improve the value of your business. Here’s why: a business that can thrive...

Management by Walking Around (MBWA) is a style of business management made popular in the 1970’s. MBWA involves leaders wandering around in an unscripted way to check on work taking place. The theory is that by managing by walking around, a leader can do a better job....